Fashionation - Hot Editorials From The World's Best Fashion Magazines!

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Street style blogs are one of the great online phenomena of the past decade. They have become a core reference tool for fashion houses and designers who monitor them for global inspiration and to learn how trends are being adapted on the street - and all without leaving their desks. Yvan Rodic, the photographer and creative behind the facehunter, gives the reader a window into the edgier side of street style. Rodic cut his street-styling teeth at The Cool Hunter, where he delivered many unique moments of inspiration direct from the pavement; the kinds of startling images that eluded many of the other most popular style blogs.

His latest venture is a new site, proudly under his own name - Yvan Rodic. Essentially a travel diary, Rodic documents the interesting people he meets in all sorts of places. We know we're biased but we believe Rodic's talent extends beyond the camera lens.

His eye for inspiration and cool is so finely honed that he could apply it to anything - be it design or art direction The new Hedi Slimane perhaps? Maybe. Watch this space. - Bill Tikos

Aliens and life from outer space have long been the stuff of Hollywood films and science conventions, however Tim Walker’s creative concept for Vogue UK aptly titled “The Lady who fell to earth” is intergalactic chic! Taking the traditional spacecraft saucer shape and borrowing heavily from a macabre Tim Burton-esque vibe, this shoot showcases the ladylike style embodied by this otherworldly creature. With sets and props as equally important as the clothing, the overall composition is beautifully executed and captures the imagination. Many of the current silhouettes are strong, bold and of galactic proportions, relying heavily on fabric textures and key accessories that have a futuristic, inter-planetary feel. - Kate Vandermeer.

Many artists are inspired by movement, but none more so than the amazing 80’s sculptor, Maria Blaisse. An iconic and revolutionary artist, Maria created intricate, spherical foam forms that sculptured the body creating unique shapes. Fashion, nature and art merge together in Maria’s world to form exaggerated proportions, bold shapes and directional images. 

Inspired by studying dancers movements, her work was legendary and so were her collaborations with Issey Miyake. Dazed and Confused were also inspired by her work with stylist Karen Langley commissioning set designer Gary Card to re-create some of Maria’s key pieces to mix back into the shoot captured by Jason Kibbler. Gary was mindful of using Maria’s aesthetic without been too “literal” with his creations. The spike dress took Gary 20 hours to construct in order to pay a respectful homage to Maria’s work. -  Kate Vandermeer

Living in the “slasher” generation (photographer/designer/model) has meant that many creative’s are fortunate to mix their various pursuits together.  Thom Kerr is best known as a fashion photographer however his diverse background showcases a true creative, unique thinker. One could go so far as to say his creative/business style is like that of Baz Luhrmann (create the concept, write, execute/photograph and produce).

His style has the polish of an art director, the creativity of a designer, the execution of a cinematographer and the freshness of an emerging artist.
Having studied Fine Arts with a Film Degree in Brisbane, Australia, Thom initially began as a writer and director.  Feeling a calling for the fashion industry, Thom began creating shoots by styling and art directing, however became increasingly frustrated with the lack of photographers who were able to articulate his “visions”.  Thom began to learn how to shoot himself so he could control his concepts from start to finish in 2005.

Known as a “performer” with a “wicked sense of humor” Thom is a true eccentric, drawing new and upcoming artists toward him. His photography style is constantly evolving; “I master something then move on - it's very important to me that I develop a style that isn't just a replica of international photography. In Australia - we are a little scared of heading in new directions... “ he says.

His thorough understanding of the entire production process has enabled Thom to have a diverse client base of editorial, advertising and fantasy work.  Thom has worked in New York and LA for some time and exhibiting works in Japan, Italy, Australian and New Zealand.  Editorial clients include; Oyster, Karen, Cream, Black, Poster and Kurv with Advertising clients like Wish Clothing, Lost Apparel, Warner Music, Caltex, Ivy League Records.  - Kate Vandermeer

Science & Technology within fashion innovation has become the new black. Once upon a time, scientific advancement meant crease free fabrics and unusual surface textures, but now it’s all about Science as a muse. Chemicals, Metals, Industrial finishes, Acidic vs. Alkaline and the good ‘ol periodic table are all having fashion “moments”. Vogue China have picked up on this and dedicated a whole story to it in their August issue. Shot by Greg Kadel and featuring Eniko Mihalik, “Scientific Glamour” is a tribute to the power and inspiration of Science within the fashion industry.

 
Set against a futuristic building (not unlike that of the Bilbao in Spain) Eniko poses against the reflective surfaces of the building using light, shadow and shape to create the final images. Each piece selected by stylist Brian Molloy employs some sort of scientific textural quality whether it be a simplistic looking floral skirt coated to appear like plastic or an architectural paneled dress in light reflecting sequins. If you mix equal parts fashion with liquid science, the results are positively explosive! - Kate Vandermeer

Many photographers walk a fine line between commercial work and artistic fulfilment. Society has a way of condemning those in the creative fields that “sell out” when working in advertising or with a recognised brand, but little do they know that often a bigger brand, means a bigger budget and depending on the client, this can mean that the photographer can think and create on a much larger scale and see the results enjoyed by a larger population.

One such photographer who has managed to blur the lines between honouring his artistic vision and creating some truly unique pieces of work for well-respected brands is Paco Peregrin from Almeria, Spain.  Having studied a BA of Fine Arts at Seville University in Spain, Peregrin’s photographic career began after dabbling in the theatre, painting, design and communication disciplines.

Peregrin began creating his own style of photography, melding all of these creative experiences together with a keen commercial eye. Following the latest fashion trends with a penchant for acidic colour and transformative make-up, Peregrin’s style is conceptual to say the least. Each image is thought of with both a photographer and art directors’ eye, providing startling results that pop from the page, screen & billboard.

His client list is diverse and at times surprising, showcasing his desire to work across many products, services and styles; Nike, Diesel, Adidas, Lee, Gant, Mazda, Toyota, Levi’s, Carlsberg and Cosmopolitan TV, Peregrin has also shot for magazines like Glamour, Zink, Rolling Stone, Vision, Vanity Fair, Neo2 and recently won a Gold Lux award in the fashion and beauty category in 2008. He exhibits his work regularly and has become a recognised personality of the Spanish Community.

As if this variety of work wasn’t enough to satisfy his hunger of creative expression, he also regularly holds Fashion Photography workshops in Spain for up and coming students, proving a strong business head can co-exist with creative expression!  -  Kate Vandermeer

Often a jewelry editorial page can take one of two obvious routes. 1. Jewelry artfully styled on a white backdrop with some arty collage backdrop. 2. Close up of model posing with jewelry. Fortunately for Fashionation fans, Flair Magazine have raised the bar and made this jewelry editorial shoot shine by choosing unusual jewelry instead of typical designer statement jewels and some phenomenal photography/art direction, not to mention the superior make-up artistry which just begs your attention.

Photographer Alix Malka enables model Lydia Hearst to truly metamorphosis into each shot from biker chic with skull ring peeping from her lips to showing her playful side with the green eyed envy staring at the viewer through an ornate zippered necklace. The shots are extreme close ups allowing the image and jewelry to share the spotlight but in equal proportion, which is no easy task. The eyes are played up in each shot with careful lighting, makeup and props drawing attention to each of the jewellery pieces. I particularly like the bejewelled rainbow mask image with Gucci dog tag hiding the unmasked eye; perhaps inspired by Phantom of the Opera and Ziggy Stardust. It’s a stunning shot that deserves to be an album cover or luxury label campaign. Bravo! - Kate Vandermeer